The Loyalty Effect is a book by Fred Reichheld of the consulting firm Bain & Company, and the book’s title is also sometimes used to refer to the broader. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to.

Author: Mikajas Maugami
Country: Kosovo
Language: English (Spanish)
Genre: Personal Growth
Published (Last): 21 February 2007
Pages: 205
PDF File Size: 5.55 Mb
ePub File Size: 12.3 Mb
ISBN: 827-7-98680-618-7
Downloads: 70782
Price: Free* [*Free Regsitration Required]
Uploader: Zulkigar

How do we create loyal customers?

This book went into that and much more. No eBook available Amazon. He makes a powerful economic case for loyalty-and takes you through the federick to prove it.

Account Options Sign in. Dion Persson rated it really liked it Dec 30, Veru Dr rated it it was amazing Feb 17, Firms, Regions, and Innovation Philip N. May 15, C rated it liked it. References to this book Commitment in the Workplace: This book went into that and much more. Kanchan Joshi rated it it was ok Oct 25, Other editions – View loylty The Loyalty Effect: The author then showed how this was possible by the numbers.

The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

The book talked about how to attract the right customers and how to keep them. ReichheldThomas Teal. It’s written for large companies, but many of the lessons are applicable to small and mid-size companies too. Paperbackpages. In addition, loyalty generates a spiritual energy that powers the value creation process that is at the heart of sustained business success. Mar 27, Effedt rated it it was amazing Shelves: I didn’t get as much out of this book as Reichheld’s Loyalty Rules!

Related Posts  E CHOUPAL ITC PDF

My library Help Advanced Book Search.

He describes the key business philosophies that underlie the remarkable results of these loyalty leaders. By definition, customers with a high loyalty coefficient are hard to switch away from their current suppliers. Theory, Research, and Application John P. Lists with This Book.

Allen Limited preview – There are no discussion topics on this book yet. The business world seems to have given up on loyalty: May 23, Stacy rated it really liked it.

The best, most profitable employers are those that inspire loyalty among three constituencies: In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage. Zaun rated it really liked it Jan 07, Blaine rated it really liked effdct Jun 24, References to this book Commitment in the Workplace: How do we create loyal customers?

Reichheld shows why companies that ignore customer defections face a future of low growth, weak profits, and shortened life expectancy.

The Loyalty Effect (book) – Wikipedia

My role models in business were all either short term oriented or felt that the firm drove them to sh I read this book in a similar timeframe to the Economics of Trust, and First Things First. Commitment in the Workplace: Chris Romrell rated it it was amazing Dec 26, What can we do to earn their loyalty?


Faten Fouad rated it really liked it Dec 29, Allen Limited preview – Firms, Regions, and Innovation Philip N.

One nugget that comes to life in the reading of this book is the idea that companies should target their customers with as much care as they choose their employees. He attempts to demonstrate the power of loyalty-based management as a eeffect profitable alternative to the eftect of perpetual churn.

A significant quote from the book: Reichheld’s research demonstrates that loyalty drives profits in direct and quantifiable ways through its impact on growth, learning, and productivity.

What can we do to earn their loyalty? CookeKevin Morgan No preview available – During these economically difficult times, understanding and growing customer loyalty is olyalty to profitabilty. No eBook available Amazon.

ReichheldThomas Teal No preview available – And since value is the ratio of quality to price, price is always a factor in a deflection. Because of this connection, Reichheld argues, there is rffect potential for improving a company’s performance by increasing customer, investor, and employee loyalty. Want to Read saving….