In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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She lives in New York City.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

She then brings in SAT testing, the need and desire to alisa “high quality” brands, parents desire for their kids to basically better themselves and collides these desires to have a better life, better opportunities for kids, desires to raise above, as essentially demonstrative of an increasingly branded young adulthood, when I’m pretty sure that’s basic human desire to be interested in these things.

We travel to a conference xlissa advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. This is not the only example of this problem. BookPage review by Martin Brady. May 25, A.

Ultimately, her logic and arguments are not founded in logic, in facts, or anything else. The peer influence factor is what makes a lot of the branding work.

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Amazon Restaurants Food delivery from local restaurants. It’s from and so much has changed since that time. Other than that, i am really glad i had a chance o read this non-fiction book. Also by Alissa Quart. In conclusion, this book is hard to read because of the lack of facts but there are some interesting key points that I need to recognize.


I not only see branding enveloping my brain from popular peers, but when viewing ads on any form of technology, I cannot help but also feel some type of envy for the models and wish I could use the mascara they are using for their luscious lashes. I agree with most of the reviews. Looking back, I wish I had been more aware of this and more able to resist it; I can only imagine how hard it will be to do so for kids nowadays.

This is supposed to provide details about how tweens and teens are into brand, but there are a few chapters just talking about styles and personalities in movies.

Knowing what is going on, may alixsa a part of the battle. For me, quat was a hard book to read since it was not eye catching enough as well as some facts were not facts but they were more like opinions of older people. How to write a great review Do Say what you liked best and least Describe the author’s style Explain the rating you gave Don’t Use rude and profane language Include any personal information Mention spoilers or the book’s price Recap the plot.

Quart’s bransed is a look at how tweens and teens are becoming increasingly brand loyal – and branded – at an increasingly younger age. Amazon Advertising Find, attract, and engage customers. AmazonGlobal Ship Orders Qyart.

Jul 31, Dina rated it it was ok. By doing so, such as incorporating a photo of a model utilized for branding purposes, a reader could have paralleled this photo to images that they see everyday whilst browsing online stores, and connected it to the branding she continuously implies is within them.


Branded by Alissa Quart – Review | BookPage | BookPage

The idea behind the book is potentially fascinated, just poorly executed. Never miss an issue!

Perhaps ‘the media’ is causing a heightened awareness of these factors, but getting your boobs done is not a form of corporate branding; the name of the silicone providers company does not become embedded in your flesh after the operation. Sure, I have worn more expensive brands, but Two stars for this book because, as Goodreads puts it, “it was okay.

Whiter Shades of Pale. A good general primer on the premise of teenage marketing. You have to think she could expand this now with a second volume looking at the rise of both web-based marketing “friending” brands on Facebook and Twitter and self-marketing “street style” websites, MySpace, really anything teens do online.

Branded: The Buying and Selling of Teenagers

I have read a lot of book on ny and how it affects kids and how teens are targeted by media etc. Right Between the Eyes. Shopbop Designer Fashion Brands.

These are the ‘DIY kids’; you know, the ones who are, to quote, “clad in Vranded sneakers and the typical shabby shirt from the Salvation Army”.